Gabrielle
Pereira
Hi! I’m a content marketing and analytics specialist who turns content into measurable growth.
Based in São Paulo, working across Brazil, the UK, and the US. Let’s connect!
works.
I build growth systems, brand strategy, and content that performs. Here’s a look at how that plays out across different clients and challenges.
brands I’ve worked with
about.
I partner with brands across Brazil, the UK and the US, turning content strategy into measurable growth.
Over the past years, I’ve built growth systems, brand strategy, and content for companies like Santander Group, Sony Music, and Intuit — moving between B2B and B2C, strategy and execution, spreadsheets and storytelling. What ties it together is the same instinct I had as a journalist: find what’s actually true, then say it well.
Education
- ‣ Postgraduate in UX Design — PUC-RS
- ‣ Postgraduate in Creative Writing — Núcleo de Estratégias e Políticas Editoriais
- ‣ Bachelor's in Journalism — Centro Universitário das Américas
Based in São Paulo, working with teams across Brazil, the UK, and the US. Portuguese and English, fluently — sometimes in the same sentence.
skills.
Analytics & Data
Marketing Analytics · Data Visualization · Dashboards · Power BI · Looker Studio · GA4 · Google Search Console · Google Tag Manager
Content & SEO
Content Strategy · Content Marketing · SEO Content · Editorial Calendar · Copywriting · UX Writing · Microcopy · Ebooks · Webinars
Growth & Brand
Organic Growth · Social Media · Short-Form Video · Email Marketing · Marketing Automation · Lead Nurturing · CRM · Brand Strategy · Positioning · Campaign Strategy · Influencer Marketing · Paid Media
AI & Tools
AI Agents · Prompt Engineering · Content Automation · RD Station · HubSpot · SEMrush · Ahrefs · Screaming Frog · WordPress · CapCut · Notion · Microsoft 365